Which of the following is NOT true of mature consumers?
A) The best strategy is to appeal to their active, multidimensional lives.
B) They are an ideal market for "do-it-for-me" services.
C) High-tech home entertainment products appeal to them.
D) They place more importance on brand names and are more brand loyal than members of other age groups are.
E) They are good candidates for cosmetics and personal care products
Answer: D) They place more importance on brand names and are more brand loyal than members of other age groups are.