Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products of services at a lower price?
A. more for the same
B. more for less
C. same for less
D. less for much less
E. All of nothing
Answer: C. Same for less
Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products of services at a lower price?
A. more for the same
B. more for less
C. same for less
D. less for much less
E. All of nothing
Answer: C. Same for less