The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______segmentation.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______segmentation.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______segmentation. 



A. Behavioral
B. Psychographic
C. age and life cycle
D. Demographic
E. Geographic


Answer: A. Behavioral


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