Marketing MCQ Marketing Chapter 1 Your state's department of education has budgeted a significant amount of money for radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n) ________ campaign.

Your state's department of education has budgeted a significant amount of money for radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n) ________ campaign.

Marketing Chapter 1

Your state's department of education has budgeted a significant amount of money for radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n) ________ campaign.

A) ethical
B) social marketing
C) for-profit
D) consumer-generated
E) differentiated

Answer: B) social marketing

Marketing MCQ

Your state's department of education has budgeted a significant amount of money for radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n) ________ campaign.

Your state's department of education has budgeted a significant amount of money for radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n) ________ campaign.

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