Purchase motives, such as convenience, comfort, economy and performance are used as a basis for _____ appeals.

Purchase motives, such as convenience, comfort, economy and performance are used as a basis for _____ appeals.

Purchase motives, such as convenience, comfort, economy and performance are used as a basis for _____ appeals.



A. rational
B. emotional
C. price
D. inherent drama
E. refutational


Answer: A


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