Marketing MCQ Marketing Chapter 9 Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

Marketing Chapter 9

Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

A. informational
B. emotional
C. price
D. inherent drama
E. image

Answer: A

Marketing MCQ

Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

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