The business environment in Europe has undergone considerable transformation with significant implications for all elements of the marketing mix, which includes all of the following except:
A) harmonization in product standards, testing and certification process.
B) creating a more competitive environment.
C) direct comparability of prices in the Euro zone.
D) transshipment of products are not permitted.
E) common guidelines on TV broadcasting.
Answer: D) transshipment of products are not permitted.