Marketing MCQ Managing Company Resources Innovations in the fast-food hamburger business such as dollar menus and drive-thru windows tend to be introduced by one firm a then duplicated by the others. This is an example of

Innovations in the fast-food hamburger business such as dollar menus and drive-thru windows tend to be introduced by one firm a then duplicated by the others. This is an example of

Managing Company Resources

Innovations in the fast-food hamburger business such as dollar menus and drive-thru windows tend to be introduced by one firm a then duplicated by the others. This is an example of

Answer: Institutional Theory

Marketing MCQ

Innovations in the fast-food hamburger business such as dollar menus and drive-thru windows tend to be introduced by one firm a then duplicated by the others. This is an example of

Innovations in the fast-food hamburger business such as dollar menus and drive-thru windows tend to be introduced by one firm a then duplicated by the others. This is an example of

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