To design a winning marketing strategy, what are the two important questions a marketing manager must answer?
A. What customers will we serve? How can we maximize profits?
B. How can we serve our customers best? How can we maximize profits?
C. What markets should we enter? How do we maximize sales in those markets?
D. What customers will we serve? How can we serve these customers best?
E. Who are our competitors? How can we beat our competitors?
Answer: D