Marketing MCQ
Marketing Chapter 7
A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance.
A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance.
A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance.
A) design
B) style
C) experience
D) service-profit chain
E) augmented product
Answer: B
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