Marketing MCQ Marketing Chapter 7 In assessing which new features to add to a product, a company must weigh each feature's ________ to customers versus its ________ to the company.

In assessing which new features to add to a product, a company must weigh each feature's to customers versus its to the company.

Marketing Chapter 7

In assessing which new features to add to a product, a company must weigh each feature's to customers versus its to the company.

A) cost; line extension
B) cost; service
C) value; cost
D) service; line extension
E) equity; cost

Answer: C

Marketing MCQ

In assessing which new features to add to a product, a company must weigh each feature's ________ to customers versus its ________ to the company.

In assessing which new features to add to a product, a company must weigh each feature's ________ to customers versus its ________ to the company.

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In assessing which new features to add to a product, a company must weigh each feature's to customers versus its to the company.

In assessing which new features to add to a product, a company must weigh each feature's to customers versus its to the company.