A stripped-down model without any extras is the starting point; a company can create a higher-level model by adding ________.
A) co-branding
B) features
C) product quality
D) service variability
E) markets
Answer: B
A stripped-down model without any extras is the starting point; a company can create a higher-level model by adding ________.
A) co-branding
B) features
C) product quality
D) service variability
E) markets
Answer: B