Despite the data glut that marketing managers receive, they frequently complain that they lack ________.
A) enough information of the right kind
B) timely information
C) accurate information
D) reliable information
E) valid information
Answer: A
Despite the data glut that marketing managers receive, they frequently complain that they lack ________.
A) enough information of the right kind
B) timely information
C) accurate information
D) reliable information
E) valid information
Answer: A