Marketers should understand that a society's core beliefs and values have a high degree of ________.
A) persistence
B) flexibility
C) similarity
D) ethnocentrism
E) conformity
Answer: A
Marketers should understand that a society's core beliefs and values have a high degree of ________.
A) persistence
B) flexibility
C) similarity
D) ethnocentrism
E) conformity
Answer: A