In the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.
A) relative market share
B) market development
C) market diversification
D) market growth rate
E) market segmentation
Answer: A
In the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.
A) relative market share
B) market development
C) market diversification
D) market growth rate
E) market segmentation
Answer: A