Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.

Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.



A) unimportant to; unwanted by
B) unimportant to; overlooked by
C) too small; undesirable to
D) unknown by; unwanted by
E) disappointed by; geographically far from


Answer: B


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