Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
Answer: college-age women in Europe are not as competitive about sports as men are.
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GLOBAL MARKETING
- List the government agencies that are involved in promoting foreign investment and international business.
- Whoville (made up country), as a country, would like to increase its control and ownership of foreign investments in its country. However, Whoville does not want to cut off or discourage foreign investment. Cite and describe a political risk strategy that Whoville could follow that would meet the aforementioned objective.
- What are the conditions under which relations between governments and MNCs are generally positive?
- Discuss the threats posed by cyberterrorism or cyberattacks with an example.
- Briefly discuss the role of PSAs and NGOs.
- List and briefly discuss the various economic risks that international companies must face when they seek to market abroad.
- Discuss and compare the terms confiscation, expropriation, and domestication.
- Describe the concept of nationalism and list some of the ways it manifests.
- Discuss stability of governments and list the main political causes of instability in international markets.
- Describe the characteristics of a sovereign state.
- In the context of business ethics, distinguish between bribery and extortion with examples.
- Why do U.S. multinational companies hesitate to offer women international assignments? Is this prejudice justified?
- Describe the popularity of a marketing orientation as compared to a product orientation.
- Distinguish between the two time systems in the world, as defined by Edward T. Hall - M-time and P-time.
- What is the fundamental notion of Western management practices? Is it universally acceptable?
- Suggest some cautions that an individual from a high context culture should take when dealing with someone from a low-context culture. Do the same for low- to high-context situations.
- Discuss the American manager's attitude toward objectivity in decision-making.
- Briefly describe the different types of business customs.
- How important is adaptation in international marketing? What are the basic criteria to deal with foreign firms?
- In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.
- How does cultural sensitivity lead to successful foreign marketing?
- In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.
- In the context of the elements of culture, briefly discuss the concept of linguistic distance.
- Describe the relationship between Uncertainty Avoidance Index scores and stress.
- List the four dimensions of cultural values as given by Hofstede in the book and the 2 other dimensions introduced on the Hofstede website.