According to the text, the key to profitable company performance is:
A. knowing and satisfying target customers with competitively superior products and service.
B. relying on publicity to create product awareness and minimizing customer service.
C. exhibiting a commitment by corporate leaders to curb the instincts of capitalism.
D. realizing the good luck of having popular products in a non-recessional economy.
E. relying on traditional methods of gathering information rather than technology.
Answer: A. knowing and satisfying target customers with competitively superior products and service.