A supermarket chain was negotiating with a manufacturer of different types of meat grinders. Before the sale, the chain's management was impressed with the service they received from the salesperson. After the sale, however, when the blade on the frozen block grinder broke, it took them two weeks to locate the sales representative. Which of the following is illustrated in this example?
A. Short-term ally.
B. Relationship gap.
C. Value-added benefit.
D. Customer partnership.
E. Consultative selling.
Answer: A. Short-term ally.