Manufacturers may offer a(n) ________ in return for the retailer's agreement to feature the manufacturer's products in advertising or display.

Manufacturers may offer a(n) ________ in return for the retailer's agreement to feature the manufacturer's products in advertising or display.

Manufacturers may offer a(n) ________ in return for the retailer's agreement to feature the manufacturer's products in advertising or display.



A) POP promotion
B) allowance
C) incentive promotion
D) price pack
E) premium


Answer: B


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