Since salespeople help their prospects make the choice to buy or not buy a product, it is important for salespeople to understand:
A. the various factors that can influence a buyer's decision.
B. how to encourage customers to experience purchase dissonance.
C. the material taught in advanced psychology classes.
D. all that is involved in the psychological processes a buyer goes through in making a purchase decision.
E. the buyer's general buying needs.
Answer: A. the various factors that can influence a buyer's decision.