The acronym L-O-C-A-T-E is used to:
A. remember the sequence of steps in benefit selling.
B. list the steps needed to use stimulus-response selling.
C. remember techniques for uncovering important buying needs.
D. remind the seller to identify product features, advantages, and benefits.
E. remember the six types of trial closes.
Answer: C. remember techniques for uncovering important buying needs.