The FAB selling technique is a tool for:
A. customer needs assessment.
B. behavior modification.
C. customer retention.
D. benefit selling.
E. trial closing.
Answer: D. benefit selling.
The FAB selling technique is a tool for:
A. customer needs assessment.
B. behavior modification.
C. customer retention.
D. benefit selling.
E. trial closing.
Answer: D. benefit selling.