Marketing MCQ Marketing Chapter 4 The _____ involves the showing of a product feature, explaining the advantage, leading into a benefit, and then letting the customer talk by asking a question about the benefit.

The _____ involves the showing of a product feature, explaining the advantage, leading into a benefit, and then letting the customer talk by asking a question about the benefit.

Marketing Chapter 4

The _____ involves the showing of a product feature, explaining the advantage, leading into a benefit, and then letting the customer talk by asking a question about the benefit.

A. multi-selling process.
B. AIDA model.
C. stimulus-response model.
D. SELL sequence.
E. perceptual mapping process.

Answer: D. SELL sequence.

Marketing MCQ

The _____ involves the showing of a product feature, explaining the advantage, leading into a benefit, and then letting the customer talk by asking a question about the benefit.

The _____ involves the showing of a product feature, explaining the advantage, leading into a benefit, and then letting the customer talk by asking a question about the benefit.

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