The owner of a catering company recently bought a new heavy-duty electric mixer. She had high expectations for the new mixer and paid "top dollar" to get the accessories on her mixer that she considered important. After owning the machine for two weeks, the caterer feels she has received even more benefits from the purchase of this mixer than she expected. Because of this result, the product can be said to have caused:
A. prepurchase behavior.
B. purchase satisfaction.
C. dissatisfaction.
D. dissonance.
E. prepurchase evaluation.
Answer: B. purchase satisfaction.