When the salesperson discusses a product's _________, the salesperson is answering the question, "What is it?"
A. features.
B. benefits.
C. advantages.
D. primary achievements.
E. performance characteristics.
Answer: A. features.
When the salesperson discusses a product's _________, the salesperson is answering the question, "What is it?"
A. features.
B. benefits.
C. advantages.
D. primary achievements.
E. performance characteristics.
Answer: A. features.