Which of the following statements about personal selling is true?
A. It falls under the marketing mix category of promotion.
B. It is the primary tool of non-personal communication.
C. It involves giving free samples and coupons to potential buyers.
D. It is the communication of information that is not paid for by the firm.
E. It is divided into consumer and trade personal selling.
Answer: A. It falls under the marketing mix category of promotion.