In most cases, which of the following receives the highest percentage of a firm's promotional budget?
A. Commercials.
B. Sales force.
C. Human resources.
D. Public relations.
E. Print advertising.
Answer: A. Commercials.
In most cases, which of the following receives the highest percentage of a firm's promotional budget?
A. Commercials.
B. Sales force.
C. Human resources.
D. Public relations.
E. Print advertising.
Answer: A. Commercials.