A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom is:
A) since per capita income in India is about $1,420, assuming that all Indians have low incomes.
B) assuming that consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
C) assuming that there is a presence of a higher-income middle-class segment in India.
D) assuming that the potential Indian customer base for a McDonald's is larger than the size of entire developed countries.
E) assuming that there is no running water and electricity in India.
Answer: C. Assuming that there is a presence of a higher-income middle-class segment in India