Marketing MCQ Marketing Chapter 11 A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects model?

A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects model?

Marketing Chapter 11

A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects model?

A.
Desire
B.
Loyalty
C.
Knowledge
D.
Purchase
E.
Awareness

Answer: Knowledge

Marketing MCQ

A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects​ model?

A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects​ model?

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A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects model?

A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects model?