According to the FCB planning model, for which of the following products would an affective strategy be most appropriate?
A. Storm windows
B. Bag of cat litter
C. Can of Planter's peanuts
D. A liquid dishwasher
E. Cosmetics
Answer: E
According to the FCB planning model, for which of the following products would an affective strategy be most appropriate?
A. Storm windows
B. Bag of cat litter
C. Can of Planter's peanuts
D. A liquid dishwasher
E. Cosmetics
Answer: E