All of the following are situations in which a penetration pricing strategy would be appropriate EXCEPT:
A. Sales volume of the service is very sensitive to price
B. Economies in unit costs can be achieved by operating at large volumes
C. A service faces threats of strong potential competition very soon after introduction
D. There is no class of buyers willing to pay a higher price to obtain the service
E. The service is a major improvement over past services
Answer: E. The service is a major improvement over past services