For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process?

For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process?



A. Bar of soap
B. Digital camera
C. Refrigerator-freezer combination
D. Yard landscaping
E. Wedding dress


Answer: A


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