How does sales promotion differ from advertising?
A.
Sales promotion is used for immediate objectives such as boosting sales.
B.
Advertising is based on short term goals while sales promotion is based on long term goals.
C.
Advertising is designed to counteract declining consumer brand loyalty.
D.
Sales promotions are used to create long-term positive feelings about the brand.
E.
Advertising requires consumer involvement such as clipping coupons, using samples, and entering contests.
Answer: Sales promotion is used for immediate objectives such as boosting sales.