Which of the following is one of the goals of setting up a​ point-of-purchase display?

Which of the following is one of the goals of setting up a​ point-of-purchase display?



A.
To offer an incentive to the seller for increased sales
B.
To allow customers to preview new product lines before they are available at a retaile
C.
To build awareness of an organization or brand
D.
To minimize the cost of advertising
E.
To stimulate impulse purchases


Answer: to stimulate impulse purchases


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Marketing Chapter 13

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