In step 2 of the strategic planning process, a firm conducts a ________, which enables the organization to develop strategies that make use of what the firm does best in seizing opportunities for growth, while at the same time avoiding external threats that might hurt the firm's sales and profits.
A.
situation analysis
B.
BCG growth-market share matrix
C.
portfolio analysis
D.
SWOT analysis
E.
product development strategy
Answer: SWOT analysis