___ is a systematic tracking of​ consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each​ individual's unique wants and needs. CRM allows firms to talk to individual customers and to adjust elements of their marketing programs in light of how each customer reacts.

___ is a systematic tracking of​ consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each​ individual's unique wants and needs. CRM allows firms to talk to individual customers and to adjust elements of their marketing programs in light of how each customer reacts.

___ is a systematic tracking of​ consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each​ individual's unique wants and needs. CRM allows firms to talk to individual customers and to adjust elements of their marketing programs in light of how each customer reacts.



A.
​One-to-one marketing
B.
Customer equity
C.
Share of customer
D.
Touchpoint
E.
Customer relationship management​ (CRM)


Answer: Customer relationship management​ (CRM)


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