The ad for Jergens lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin. Someone who knew something about these additives work might respond to the ad by thinking, "Those fancy-sounding ingredients won't help my skin. It's too dry for some over-the-counter lotion to soften it." The individual's response to the ad's copy would be an example of a:
A. negative ad execution thought.
B. source derogation.
C. support argument.
D. counterargument.
E. positive execution thought.
Answer: D