The ________ functions of a marketing channel involve contacting and communicating with prospective buyers to make them aware of existing products.
a. logistical
b. facilitating
c. consolidating
d. transactional
Answer: d. transactional
The ________ functions of a marketing channel involve contacting and communicating with prospective buyers to make them aware of existing products.
a. logistical
b. facilitating
c. consolidating
d. transactional
Answer: d. transactional