The _____ is another approach to explain the curvilinear nature of fear appeals. The model suggests both the cognitive appraisal of information in a fear appeal message and the emotional response mediate persuasion.
A. protection motivation model
B. non-monotonic model
C. cognitive response model
D. response-stimuli hierarchy
E. persuasive delimiter model
Answer: A
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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