The question "What is your opinion of American Airlines?" is an example of a ________ question.
a. rating scale
b. word association
c. completely unstructured
d. story completion
e. importance scale
Answer: c
The question "What is your opinion of American Airlines?" is an example of a ________ question.
a. rating scale
b. word association
c. completely unstructured
d. story completion
e. importance scale
Answer: c