The top of the ad in a magazine targeted to women reads, "Synvise can be a great approach to osteoarthritis knee pain, says LPGA golfer Nancy Lopez and Synvise user." The rest of the ad copy explains how the prescription medication works and describes possible side-effects. The ad's source is hoping its message benefits from the:
A. primacy effect.
B. recency effect.
C. sleeper effect.
D. credibility effect.
E. compliance hierarchy.
Answer: A
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