To successfully implement a market-skimming strategy for a new product, which of the following conditions needs to be present?
A.
The quality level of the product does not match the higher price.
B.
Competitors are not able to enter the market quickly and undercut the high price.
C.
The company objective is to initially gain a large market share.
D.
Buyers are not willing to pay the higher price.
E.
The company objective is to attract a large number of buyers quickly
Answer: B.
Competitors are not able to enter the market quickly and undercut the high price.