When the company has the resources to develop a winning market mix for a segment, the segment is said to be ___________

When the company has the resources to develop a winning market mix for a segment, the segment is said to be ___________

When the company has the resources to develop a winning market mix for a segment, the segment is said to be ___________


A) Measurable

B) Profitable

C) Substantial

D) Actionable


Answer: D


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