Which of the following best defines international marketing?
a.
It is the process of planning and conducting economic forecasting in developing countries.
b.
It is the process of creating a subsidiary in a neighboring country.
c.
It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
d.
It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.
Answer: c.
It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
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Global Environmental Drivers
- Which of the following mistakes committed by firms leads to inefficiency, lack of consumer acceptance, and sometimes even corporate failure?
- One way to guard against market saturation of a product is to:
- Measures such as quotas and import regulations have been restrained by international agreements that regulate trade restrictions, particularly through the _____.
- Which of the following is true about closer global linkages and domestic policy makers?
- To regain some power to influence events, policymakers have sought to restrict the impact of global trade and financial flows by:
- By erecting barriers, designing quotas, and implementing other import regulations, governments have attempted to:
- Which of the following is true regarding the domestic repercussions of global linkages?
- Independent of trade, currency flows set _____ rates, which are the values of currencies relative to each other.
- Which of the following has traditionally been a domestic issue and is now an international issue?
- Which of the following is true about global investments?
- The _____, which was founded in 1944, has recently been assisting nations that used to be categorized as "wealthy."
- The International Monetary Fund (IMF) was founded to:
- The shifts in financial flows due to global investments have resulted in:
- The emergence of technology has created new markets for companies. Which of the following represents an example of this new tendency?
- Advances in technology have:
- Which of the following is true regarding technological innovation?
- Which of the following is true of global linkages?
- As a result of the March 2011 earthquake and tsunami off the northeastern coast of Japan, the "just in time" supply chains of the _____, semiconductor, smartphone, digital camera, and personal computer industries were immediately jeopardized around the world.
- World trade has forged a network of global linkages that bind us all—countries, institutions, and individuals—much more closely than ever before. These linkages were first widely recognized during the:
- Which of the following is true of world trade?
- The trading bloc ASEAN is located in _____.
- The trading bloc MERCOSUR is located in _____.
- The trading bloc NAFTA is located in _____.
- Which of the following is true about the importance of world trade?
- Which of the following new technologies has allowed consumers to supply and receive products from across the world for personal use?