Which of the following best defines international marketing?
a.
It is the process of planning and conducting economic forecasting in developing countries.
b.
It is the process of creating a subsidiary in a neighboring country.
c.
It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
d.
It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.
Answer: c.
It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.