Marketing MCQ Marketing Chapter 4 Which of the following exploratory market research techniques typically involves a product-oriented discussion among a small group of consumers led by a trained moderator?

Which of the following exploratory market research techniques typically involves a product-oriented discussion among a small group of consumers led by a trained moderator?

Marketing Chapter 4

Which of the following exploratory market research techniques typically involves a product-oriented discussion among a small group of consumers led by a trained moderator?

A.
Customer insights
B.
Ethnography
C.
Focus group
D.
Neuromarketing
E.
Case study

Answer: Focus group

Marketing MCQ

Which of the following exploratory market research techniques typically involves a​ product-oriented discussion among a small group of consumers led by a trained​ moderator?

Which of the following exploratory market research techniques typically involves a​ product-oriented discussion among a small group of consumers led by a trained​ moderator?

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Which of the following exploratory market research techniques typically involves a product-oriented discussion among a small group of consumers led by a trained moderator?

Which of the following exploratory market research techniques typically involves a product-oriented discussion among a small group of consumers led by a trained moderator?