Which of the following refers to the​ collection, deployment, and interpretation of information that allows a business to​ acquire, develop, and retain its​ customers?

Which of the following refers to the​ collection, deployment, and interpretation of information that allows a business to​ acquire, develop, and retain its​ customers?



A.
Market intelligence system
B.
Database
C.
Neuromarketing
D.
​Reverse-engineering
E.
Customer insights


Answer: Customer insights


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