Which of the following is a difference between cause-related marketing and corporate giving?
a. Corporate giving promotes a non-profit organization, while cause-related marketing promotes charities.
b. Corporate giving is a marketing relationship not based on a straight donation, while cause-related marketing is.
c. Corporate giving uses an organization's profits as a primary contribution to a cause, while cause-related marketing does not.
d. Corporate giving generally involves a specific tax-deductible donation, while cause-related marketing is not.
Answer: d. Corporate giving generally involves a specific tax-deductible donation, while cause-related marketing is not.