Which of the following is true of cause-related marketing?
a. Cause marketing tends to fail when companies participate on a smaller, more local scale.
b. Any marketing effort for social or other charitable causes can be referred to as cause marketing.
c. Like corporate philanthropy, cause marketing involves a specific donation that is tax-deductible.
d. Cause marketing tends to fail when companies participate on a smaller, more local scale.
Answer: b. Any marketing effort for social or other charitable causes can be referred to as cause marketing.