Which of the following best describes intermediaries taking title to the product?
a. They break down complex tasks into simpler ones and allocate them to specialists.
b. They own the merchandise and control the terms of the sale.
c. They provide contact efficiency to consumers.
d. They make an assortment of goods available to consumers at one location.
Answer: b. They own the merchandise and control the terms of the sale.
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Marketing Principles Chapter 14
- Organizations that take title to the products and facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers are known as ________ .
- ______ are the channel members that sell directly to consumers as their primary function.
- Which of the following is a logistical function provided by the intermediaries in a marketing channel?
- Which of the following is true of merchant wholesalers?
- Horizontal conflict is often found when:
- ________ are intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers.
- A(n) ________ is a business where the operator is granted a license to operate and sell a product under a larger supporting organization.
- _______ refers to the increase in customer satisfaction gained by making a good or service available when needed.
- For consumer products, a ________ is commonly used for low- cost items that are frequently purchased, such as candy, cigarettes, and magazines.
- The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted is known as the ________ .
- _______ are non-physical, often electronic, channels that facilitate the unique market access of products and services.
- Shopping without visiting a store is called ________ .
- _______ are large, departmentalized, self- service retailers that specialize in food and some nonfood items.
- In retailing, a(n) ________ is part of a group of the same stores owned and operated by a single organization.
- The process of discovering patterns in large data sets for the purposes of extracting knowledge and understanding human behavior is known as ________ .
- ______ is a situation that occurs when one marketing channel member intentionally affects another member's behavior.
- In the business markets, industrial distributors are frequently used by:
- In retailing, a(n) ________ is part of a group of the same stores owned and operated by a single organization.
- The usefulness of a good or service as a function of the location at which it is made available contributes to the ________ of the product.
- The ________ functions of a marketing channel involve contacting and communicating with prospective buyers to make them aware of existing products.
- Which of the following is a difference between a department store and a specialty store?
- A retailer, who is willing to swap the desired product for some amount of money the consumer is willing to reasonably give, creates ________ in doing so.
- The tendency to offer a wide variety of nontraditional goods and services under one roof is called ________ .